5 WOW! Milano Days

The 5 days WOW! Milan are back : From October 26th to November 30th, five Mondays to taste the winning wines of WOW! The Italian Wine Competition 2026, the contest that rewards quality and uniqueness.

appointment at theEnoluogo of Milan with 50 Italian wineries. The 5 days WOW! they return to liven up autumn in the city. Monday, October 26, Monday, November 2nd, Monday, November 9, Monday, November 16 and Monday, November 30 it will be possible to taste in Milan a selection of the Italian wines that have deserved the medals and special prizes of WOW! 2026, wine competition created by the historic wine magazine Civiltà del bere to promote typicality linked to quality.

«In nine WOW editions! it confirms itself as a coveted competition from the Cellars which have the opportunity to give
I shine to my wines, leaving them to be evaluated – blindly – by some of the most esteemed Italian tasters who,
knowing the territories of origin well, I am also able to evaluate their level of typicality», explains Alessandro
Torcoli, director of Civiltà del bere and president of the jury at WOW!, which has just been awarded the first edition of the AIS (Italian Sommelier Association) Storie di Vitae prize for communication.

WOW! Milano Days

The five days WOW! Milan will take place at the Enoluogo, the magazineCiviltà del Bere’s Milanese wine shop and event space

• From 3.30pm to 5.30pm the event is open to the press, trade and professional sommeliers,
• Accredited enthusiasts and wine lovers can also log in from 5:30 pm to 7:30 pm.
  Free access is reserved for registered guests.

At each event, around ten companies will be the protagonists, bringing the labels awarded with the WOW! medal to the tasting2026, the special awards (Best in class, the best by type; Ambassadors of the territory, i.e. the champions of each denomination; Typicality Awards, i.e. the labels with a particularly distinctive identity) and some “promising wines”, on which the winning wineries are particularly focusing.

All the info in brief

The five days WOW! Milan is five events to discover the winning wines of WOW! The Italian
Wine Competition: the gold medals and special awards.

• When: Monday, October 26, November 2, November 9, November 16, and November 30
• Hours: 3.30 pm to 7.30 pm. From 3.30pm to 5.30pm the event is reserved for the press and professionals
• Where: At the Enoluogo, a wine shop and event space for Civiltà del Bere (Viale Andrea Doria 24, Milan).
• Free admission by invitation: write to eventi@civiltadelbere.com