Miscellanea
Miscellanea is the section where we report on food and wine topics that do not fit into DoctorWine’s other thematic columns.
Gensy 2025: wellness becomes culture
Gensy* was not simply a convention, nor was it a food and wine event in the traditional sense. The 2025 edition of the association’s biennial convention Ulysses’ Sicily rather marked a moment of collective reflection on what it means today...
WanderWine, discovering wine through play
ni WanderWine – play, explore, learn – is the board game designed by Marco Di Giovanni that brings wine knowledge under the tree. When we talk about alternative ways to spread wine knowledge, I challenge any of you to name...
Perlemilia: the logo that celebrates Emilian bubbles
Perlemilia is the new logo dedicated to Emilian bubbles, which was born from the idea of enhancing the growing quality of the region’s Metodo Classico, Charmat and Rifermentati sparkling wines. The name recalls the “pearls” of bubbles and aims to...
Partesa 2025 Wine Club
Learning from the past to rewrite the future. This was the atmosphere at the big event held for Partesa for Wine Club 2025. The choice of venue was not accidental: the event was held in the charming former Convent of...
Telefono Rosa: Da Robertino and La-Vis united for the cause
The November 25 dinner in Rome combined solidarity, art and a wine project celebrating the Trentino region. Not simply a dinner, but an opportunity to talk and reflect on important issues in a convivial and welcoming setting. When wine becomes...
Wine GDO: the value of experience
How GDO can help restore meaning to wine for the contemporary consumer. We hope for an awareness of the GDO wine sector by more boldly exploiting its potential and enhancing its expertise. Wine is no longer at the center of...
Interview with Roberto Di Meo
Reduction winemaking to enhance the aromatic characteristics of Irpinian grape varieties. Producing wines that defy time. In conversation with Roberto Di Meo to learn his secrets. For us, Antonella Amodio. Fine winemaker and refiner of white wines of rare longevity,...
Large-scale retail: the rationalization of assortments
azi Fewer labels, more selection: how assortment rationalization is changing the rules for wine producers in GDO. In recent years, large-scale retail has been firmly on the path of assortment rationalization . At one time, variety was considered a value...
The time factor: the speed of turnover in GDO.
It is not enough that a wine is purchased or how many bottles are sold. The speed of turnover is the real key to success in GDO. In modern distribution, the success of a wine is not only measured in...
Fashion, market, territory
And then again sub-areas, innovation and knowledge: how to harmonize all this? What Riccardo Viscardi wants to address in this article is a somewhat technical discussion, but we hope it will be understandable and interesting even for non-experts, as it...
Strega: ancient and magical liquor made in Italy
When Giuseppe Alberti, in 1860, perfected a recipe from the Benedictine monks to give birth to Strega liqueur, he certainly did not imagine that its success would be planetary. Antonella Amodio tells us the story of this magical liquor. “The...
Dehors restaurants? It’s too hot
After this summer, the dehors model of any public establishment-restaurant, trattoria, pizzeria, bar-that hosts its customers outside must be rethought. Fabrizio Carrera discusses. In July and August it is no longer possible to eat outdoors. We need to review the...
Why do I drink wine?
With the current times, with the offensive against wine, as if anyone who indulges in a glass is a drunkard, as if every glass is a deadly attack on health, reading these words by Iolanda Maggio is a breath of...
GDO: building value beyond price
How to build value for wine in GDO in the new phase of consumption, to overcome the logic of price. For years, price was the first (and often the only) message with which wine was presented to consumers in the...
Retail media: a new frontier for Italian wine
Retail media refers to the set of promotional activities that take place within the sales channels managed directly by brands. A way of speaking directly to shoppers. Over the past three decades, the Italian wine industry has invested decisively in...
GDO: local production vs. common assortments
The challenge of large-scale retail with regard to wine assortments concerns the space to be given to local productions compared to those of other regions, that is, the assortments common to different stores. Italy’s large retailers face an increasingly obvious...
Scuppoz, natural liquors from Abruzzo
A visit to the Scuppoz company allowed Iolanda Maggio to take an all-around immersive journey into the world of artisanal liqueurs with an Abruzzese heart, discovering Genziana, Ratafià, Gin and bitter… In Abruzzi dialect, “Scuppoz” is an onomatopoeic word that...
Ningxia, the new frontier of Chinese wine
Between the Helan Mountains and the Yellow River, Ningxia, an arid region has been transformed into a dynamic wine hub, amid climatic challenges, international ambitions and wine tourism. Francesca Granelli tells us about it. Over the past three decades, Ningxia...
Concours Mondial de Bruxelles: a global compass for wine quality
For more than 30 years, the Concours Mondial de Bruxelles has been rewarding winemaking excellence with blind tastings and an international jury. The 2025 edition takes place in Yinchuan, in the heart of China’s Ningxia wine region. One of the...
Private label: the new face of wine in GDO
Who is the real producer of the name-brand wine we buy in large-scale retail? The selection is in the hands of the retailer, who is placing increasing emphasis on private labels for customer loyalty. Focusing on value. For years, the...
Interview with Ettore Germano
Fabrizio Carrera, editor of Cronache di Gusto, interviews Ettore Germano, president of the Consorzio Tutela Barolo Barbaresco Alba Langhe e Dogliani: “Barolo and Barbaresco are liked because they are unique. And on relief irrigation yes, but…” Relief irrigation? Why not....
Wine promotions in the large-scale retail trade
In large-scale retail, is discounting still the king of sales? Are promotions an indispensable lever or a strategy to be rethought? Pietro Rocchelli tells us about it. For years, promotion has been the queen of wine sales in GDO. Double-digit...
Mixology: Liquid Art?
We asked Roman bartender Simone Mina to write an article that somehow related to such a growing phenomenon as mixology, the world of mixing. The result surprised us very pleasantly. Welcoming the invitation of dear DoctorWine Daniele Cernilli a write...
Beer and craft devils
That is, the grab for craft beers: even winelovers fall for it, but it’s nonsense. Stefano Milioni is really sure of this. A devil in the guise of a tempting angel prowls around the purest admirers of good wine and...
GDO: assortment strategies and category management
How large-scale retail chains build their wine offerings: balance between big brands and more refined choices, localism and customization. Pietro Rocchelli tells us about it. There is a misconception still circulating in the industry: that supermarkets select wines based on...
The importance of the right wine glass
When we sip a wine, we are all caught up in understanding its pleasantness and organoleptic characteristics. However, we should also pay attention to the glass in which it is served. Iolanda Maggio advises us from personal experience. Have you...
Wine in Italian retail: numbers, trends and prospects
Large-scale retail is changing its skin. From a place where anonymous, low-priced bottles were sold to a large area dedicated to even and increasingly quality wine. There was a time when buying wine at the supermarket was considered an afterthought:...
Vinitaly Tasting The DoctorWine Selection 2025
Vinitaly 2025: Registration has started for the 15th edition of Vinitaly Tasting – The DoctorWine Selection, scheduled to take place at the Verona Fairgrounds April 6-9. Also confirmed for Vinitaly 2025 is the appointment with “Vinitaly Tasting – The DoctorWine...
The new vintage of Umbria PDO evo oil
The new vintage of the denomination’s extra virgin olive oils was presented in Spoleto with the fourth edition of the Umbria PDO Preview. Positive balance despite weather challenges. The new 2024 oil year of extra virgin olive oil PDO Umbria....
Sebago and Antica Bottega del Vino, one icon for another
The world of fashion, with the Sebago brand, has met the world of wine. A common style: right compromise between accessibility and exclusivity, balance between elegance and functionality. Sissi Baratella talks about it. If Amarone della Valpolicella was a shoe?...