Tag : wine market Italy

MiscellaneaPot-Pourri

Relaunching wine in GDO

Pietro Rocchelli
by Pietro Rocchelli0
e Pietro Rocchelli offers a concise operational vademecum useful for guiding the decisions of buyers, category managers and commercial directors of wineries and relaunching wine in large-scale distribution. In recent months we have analyzed the transformation of wine in large-scale...
EditorialSigned DoctorWine

The paradox of Italian wine: global in the world, local in restaurants

Stefania Vinciguerra
by Stefania Vinciguerra0
Italy exports more than 8 billion euros worth of wine, but in restaurant wine lists between 70% and 75% of the labels are from the same region as the restaurant. A system that tells the value of the territory, but...