Why do I drink wine?
With the current times, with the offensive against wine, as if anyone who indulges in a glass is a drunkard, as if every glass is a deadly attack on health, reading these words by Iolanda Maggio is a breath of...
Tag : Italian wine
Retail media: a new frontier for Italian wine
Retail media refers to the set of promotional activities that take place within the sales channels managed directly by brands. A way of speaking directly to shoppers. Over the past three decades, the Italian wine industry has invested decisively in...
Italian wine consumption in the large-scale retail trade falls (-3.1%)
According to the Uiv-Ismea Observatory in 2023volumes of wine in the large-scale retail trade dropped by 3.1 percent, to 3 billion euros. Trends in the medium term: consumption down 8% from 2019, but PDO wines hold up. Common wines and...