That Brunello ’64
A story of passion, naiveté and redemption: the pursuit of a mythical Brunello that ended up in a braise and was found again 20 years later, to discover what great wine really means. In early 1978 I was new to...
Tag : Italian wine
The paradox of Italian wine: global in the world, local in restaurants
Italy exports more than 8 billion euros worth of wine, but in restaurant wine lists between 70% and 75% of the labels are from the same region as the restaurant. A system that tells the value of the territory, but...
15 years of DoctorWine: independence, criticism, vision
c_row] Fifteen years ago DoctorWine was born. An independent project, born to tell the story of Italian wine with rigor and freedom of judgment. A tale of Italian wine that continues, with the same curiosity as then. Stefania Vinciguerra tells...
Vigneto Italia, interview with Piero Mastroberardino
Italian wine returns to the center of the institutional narrative with a campaign that reaffirms its cultural, identity and social value, going beyond the product dimension. From February 15, Vigneto Italia, the promotion project presented at the Ministry of Agriculture...
Bottega Vini opened in Cortina
Antica Bottega del Vino, the iconic Veronese wine venue owned by the Historic Amarone Families, opened its Ampezzo location last Dec. 30 ahead of the Winter Olympics. It is Bottega Vini and, no, it will not be a pop-up. Flavia...
DoctorWine’s last tastings at Santi Apostoli
A move involves a lot of things: each object brings with it memories and rekindles particular situations, which will then have to be recontextualized. So many things accumulate over so many years and, in our case, so many bottles, some...
Why do I drink wine?
With the current times, with the offensive against wine, as if anyone who indulges in a glass is a drunkard, as if every glass is a deadly attack on health, reading these words by Iolanda Maggio is a breath of...
Retail media: a new frontier for Italian wine
Retail media refers to the set of promotional activities that take place within the sales channels managed directly by brands. A way of speaking directly to shoppers. Over the past three decades, the Italian wine industry has invested decisively in...
Italian wine consumption in the large-scale retail trade falls (-3.1%)
According to the Uiv-Ismea Observatory in 2023volumes of wine in the large-scale retail trade dropped by 3.1 percent, to 3 billion euros. Trends in the medium term: consumption down 8% from 2019, but PDO wines hold up. Common wines and...