Author: Pietro Rocchelli

20 Articoli - 0 Comments

Managing Partner di Rocchelli Consulting, società specializzata in progetti di sviluppo commerciale, branding e comunicazione nel settore Wine, Food&Beverage. Esperto di consulenza strategica e organizzativa.

Miscellanea Pot-Pourri

Wine GDO: the value of experience

Pietro Rocchelli13 November 202513 November 2025

by Pietro Rocchelli13 November 202513 November 20250

How GDO can help restore meaning to wine for the contemporary consumer. We hope for an awareness of the GDO wine sector by more boldly exploiting its potential and enhancing its expertise. Wine is no longer at the center of...

Miscellanea Pot-Pourri

Large-scale retail: the rationalization of assortments

Pietro Rocchelli23 October 202523 October 2025

by Pietro Rocchelli23 October 202523 October 20250

azi Fewer labels, more selection: how assortment rationalization is changing the rules for wine producers in GDO. In recent years, large-scale retail has been firmly on the path of assortment rationalization . At one time, variety was considered a value...

Miscellanea Pot-Pourri

The time factor: the speed of turnover in GDO.

Pietro Rocchelli9 October 20259 October 2025

by Pietro Rocchelli9 October 20259 October 20250

It is not enough that a wine is purchased or how many bottles are sold. The speed of turnover is the real key to success in GDO. In modern distribution, the success of a wine is not only measured in...

Miscellanea Pot-Pourri

GDO: building value beyond price

Pietro Rocchelli31 July 202531 July 2025

by Pietro Rocchelli31 July 202531 July 20250

How to build value for wine in GDO in the new phase of consumption, to overcome the logic of price. For years, price was the first (and often the only) message with which wine was presented to consumers in the...

Miscellanea Pot-Pourri

Retail media: a new frontier for Italian wine

Pietro Rocchelli17 July 202517 July 2025

by Pietro Rocchelli17 July 202517 July 20250

Retail media refers to the set of promotional activities that take place within the sales channels managed directly by brands. A way of speaking directly to shoppers. Over the past three decades, the Italian wine industry has invested decisively in...

Miscellanea Pot-Pourri

GDO: local production vs. common assortments

Pietro Rocchelli26 June 202518 June 2025

by Pietro Rocchelli26 June 202518 June 20250

The challenge of large-scale retail with regard to wine assortments concerns the space to be given to local productions compared to those of other regions, that is, the assortments common to different stores. Italy’s large retailers face an increasingly obvious...

Miscellanea Pot-Pourri

Private label: the new face of wine in GDO

Pietro Rocchelli5 June 202529 May 2025

by Pietro Rocchelli5 June 202529 May 20250

Who is the real producer of the name-brand wine we buy in large-scale retail? The selection is in the hands of the retailer, who is placing increasing emphasis on private labels for customer loyalty. Focusing on value. For years, the...

Miscellanea Pot-Pourri

Wine promotions in the large-scale retail trade

Pietro Rocchelli8 May 202529 April 2025

by Pietro Rocchelli8 May 202529 April 20250

In large-scale retail, is discounting still the king of sales? Are promotions an indispensable lever or a strategy to be rethought? Pietro Rocchelli tells us about it. For years, promotion has been the queen of wine sales in GDO. Double-digit...

Miscellanea Pot-Pourri

GDO: assortment strategies and category management

Pietro Rocchelli17 April 202514 April 2025

by Pietro Rocchelli17 April 202514 April 20250

How large-scale retail chains build their wine offerings: balance between big brands and more refined choices, localism and customization. Pietro Rocchelli tells us about it. There is a misconception still circulating in the industry: that supermarkets select wines based on...

Miscellanea Pot-Pourri

Wine in Italian retail: numbers, trends and prospects

Pietro Rocchelli3 April 20253 April 2025

by Pietro Rocchelli3 April 20253 April 20250

Large-scale retail is changing its skin. From a place where anonymous, low-priced bottles were sold to a large area dedicated to even and increasingly quality wine. There was a time when buying wine at the supermarket was considered an afterthought:...

Author: Pietro Rocchelli

Wine GDO: the value of experience

Large-scale retail: the rationalization of assortments

The time factor: the speed of turnover in GDO.

GDO: building value beyond price

Retail media: a new frontier for Italian wine

GDO: local production vs. common assortments

Private label: the new face of wine in GDO

Wine promotions in the large-scale retail trade

GDO: assortment strategies and category management

Wine in Italian retail: numbers, trends and prospects

Michelin-starred wineries

Italian cuisine Unesco heritage: historic recognition

Luigi Cataldi Madonna passed away

Classese: the Oltrepò Pavese recomposes on the classic method and relaunches the territory

Montespertoli: a decisive step for territorial identity

Wine Calabria in Rome: a 2026 in the sign of “Extraordinary Calabria”

Open Wineries at Christmas 2025

Serrone – Presentation of the Guide I Luoghi del Cesanese

Rome – Franciacorta at Jackie O’ Wine Club – Christmas Edition

Signed Doctorwine

Michelin-starred wineries

Acidic drift ten years later

The lost classicism of the Brunello, but not only that

Tastings

A century of Monfortino di Giacomo Conterno, historical vertical tasting

The best 10 Italian white wines under 25 euros

Champagne Drappier, authenticity as a form of luxury

Gourmet

Fusilloni gorgonzola, walnuts and caramelized pears

Cream of chickpea soup with clams

Sole di San Martino, the taste that lights up Christmas

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