Author: Pietro Rocchelli

6 Articoli - 0 Comments

Managing Partner di Rocchelli Consulting, società specializzata in progetti di sviluppo commerciale, branding e comunicazione nel settore Wine, Food&Beverage. Esperto di consulenza strategica e organizzativa.

Miscellanea Pot-Pourri

Wine promotions in the large-scale retail trade

Pietro Rocchelli8 May 202529 April 2025

by Pietro Rocchelli8 May 202529 April 20250

In large-scale retail, is discounting still the king of sales? Are promotions an indispensable lever or a strategy to be rethought? Pietro Rocchelli tells us about it. For years, promotion has been the queen of wine sales in GDO. Double-digit...

Miscellanea Pot-Pourri

GDO: assortment strategies and category management

Pietro Rocchelli17 April 202514 April 2025

by Pietro Rocchelli17 April 202514 April 20250

How large-scale retail chains build their wine offerings: balance between big brands and more refined choices, localism and customization. Pietro Rocchelli tells us about it. There is a misconception still circulating in the industry: that supermarkets select wines based on...

Miscellanea Pot-Pourri

Wine in Italian retail: numbers, trends and prospects

Pietro Rocchelli3 April 20253 April 2025

by Pietro Rocchelli3 April 20253 April 20250

Large-scale retail is changing its skin. From a place where anonymous, low-priced bottles were sold to a large area dedicated to even and increasingly quality wine. There was a time when buying wine at the supermarket was considered an afterthought:...

Author: Pietro Rocchelli

Wine promotions in the large-scale retail trade

GDO: assortment strategies and category management

Wine in Italian retail: numbers, trends and prospects

Another perspective on the relationship between alcohol and cancer

Wine (Frescobaldi, UIV): Nonsensical to include wine in EU counter-duties list

IGM renews its commitment alongside the Progetto Itaca

Frescobaldi and Tenuta delle Terre Nere, Etna

Prosecco Low-Alcohol, evidence of transmission

Federvini on US duties: a very serious blow to free trade

Albarossa on the table

Liguria – May in the Cellar

Regina Ribelle – Vernaccia di San Gimignano Wine Fest

Signed Doctorwine

Another perspective on the relationship between alcohol and cancer

Why I drink wine

Water and wine

Tastings

Vajo dei Masi, the value of time

Kohl’s: refreshing and non-alcoholic

Grola 2022 Allegrini: welcome to the Valpolicella Doc

Gourmet

Evo Bistrot Centumbrie: agricultural Umbria dresses pop

Potato and bacon tortelli with butter, sage and Parmesan cheese

Mezze maniche pasta with eggplant and salted ricotta cheese

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