Tag : assortimento vino

MiscellaneaPot-Pourri

Relaunching wine in GDO

Pietro Rocchelli
by Pietro Rocchelli0
e Pietro Rocchelli offers a concise operational vademecum useful for guiding the decisions of buyers, category managers and commercial directors of wineries and relaunching wine in large-scale distribution. In recent months we have analyzed the transformation of wine in large-scale...
MiscellaneaPot-Pourri

From star wine to functional wine

Pietro Rocchelli
by Pietro Rocchelli0
Wine, once a daily and central presence in Italians’ shopping carts, is becoming an occasional purchase. The cause is not only economic or health-related, but mainly related to the loss of relevance in contemporary life. Between disorientation, new consumption styles...
MiscellaneaPot-Pourri

GDO and wine: the interpretation of data

Pietro Rocchelli
by Pietro Rocchelli0
Data intelligence and market sensitivity: the new frontier of wine category management in GDO. Pietro Rocchelli tells us about it. Retail has long since entered the age of data. But in wine, it is not the technology itself that will...