Tag : Wine GDO

MiscellaneaPot-Pourri

Relaunching wine in GDO

Pietro Rocchelli
by Pietro Rocchelli0
e Pietro Rocchelli offers a concise operational vademecum useful for guiding the decisions of buyers, category managers and commercial directors of wineries and relaunching wine in large-scale distribution. In recent months we have analyzed the transformation of wine in large-scale...
MiscellaneaPot-Pourri

From star wine to functional wine

Pietro Rocchelli
by Pietro Rocchelli0
Wine, once a daily and central presence in Italians’ shopping carts, is becoming an occasional purchase. The cause is not only economic or health-related, but mainly related to the loss of relevance in contemporary life. Between disorientation, new consumption styles...