MiscellaneaPot-PourriGDO: building value beyond pricePietro Rocchelli31 July 202531 July 2025 by Pietro Rocchelli31 July 202531 July 20250 How to build value for wine in GDO in the new phase of consumption, to overcome the logic of price. For years, price was the first (and often the only) message with which wine was presented to consumers in the...
