Tag : wine communication

EditorialSigned DoctorWine

Is it all the wine’s fault?

Daniele Cernilli
by Daniele Cernilli0
Wine is under attack: accused of everything, including declining consumption, media criticism and poor representation. Yet the sector endures, amid difficulties and fragmentation, continuing to work and support an entire industry. It needs more clarity and perhaps a strong voice...
EditorialSigned DoctorWine

Resilience is not enough

Daniele Cernilli
by Daniele Cernilli0
The year 2026 promises to be a crucial year for the world of wine and food. Amid wars, economic tensions, climate change and changing perceptions of wine, the key word will be resilience. But resilience will not be enough: it...
EditorialSigned DoctorWine

Message in a bottle

Daniele Cernilli
by Daniele Cernilli0
Each wine not only tells of its aroma or taste, but also evokes the world that is underlying: terroir, grapes, winemaking technique, producer's philosophy--both scientific and humanistic aspects. Any wine is not just something to drink. The difference there is...