Tag : wine marketing

Pot-PourriWine world news

Concours Mondial de Bruxelles: 475 medals for Italy

Editorial Staff
by Editorial Staff0
Italy reaffirms its standing at the 2026 Concours Mondial de Bruxelles with 475 award-winning wines and second place overall among the 51 participating countries. The ceremony in Rome also marked the debut of CMB Certified, the new initiative that brings...
EditorialSigned DoctorWine

Wine tradition: identity or myth?

Daniele Cernilli
by Daniele Cernilli0
What does it really mean to call a wine “traditional”? Behind an overused term lies history, marketing and territorial identity. Daniele Cernilli reflects on the relationship between memory and modernity, questioning the too casual use of a word that often...
TastingsTerritories and wines

Rosso di Montepulciano: energy, identity and strategic ambition

Stefania Vinciguerra
by Stefania Vinciguerra0
At the Montepulciano 2026 preview, against a backdrop traditionally dominated by expectations for Vino Nobile, the panel discussion devoted to Rosso di Montepulciano allowed for a different and, in some ways, revealing focus on the appellation’s ambitions. The decision to...