BE.COME in Naples 2025

BE.COME in Naples 2025: exclusive b2b event dedicated to the new generation of Piedmont wine

From Nov. 17-19, 2025, the splendid setting of the Grand Hotel Parker’s in Naples will host BE.COME 2025, an exceptional format reserved for operators, producers and industry professionals, with a special focus on the new generation of Piedmontese wine.

Organized by I Vini del Piemonte in collaboration with Allumeuse and taster Gabriele Gorelli MW, the event takes shape as an exclusive club: not a fair open to the general public, but a “by invitation” setting where relationships, content and networking matter as much as the wines presented.

What the 2025 edition proposes

BE.COME in Naples is structured over three intense days of discussion, tasting and networking:

• Nov. 17-opening at 2:00 p.m.: from 2:30 to 6:00 p.m. the “Wine Gallery” hosts a lounge-format stroll among booths and glasses, followed by masterclasses led by Gabriele Gorelli MW at 4:00 p.m. and, in the evening, aperitif and exclusive dinner at Parker’s Grand Hotel.
• Nov. 18 – day dedicated to “out-of-venue” activities: morning transfer to “Casa Kiton” for “The Art of Craftsmanship” experience, then panel on new consumer habits and under-45 generations, lunch, then return for afternoon events among private wine galleries and talk shows with DJ sets and live music.
• Nov. 19 – conclusion with masterclasses, speaking opportunities, panel discussions on “We are the new generations. Independent publishing, institutional media, digital gurus,” live link with “The World’s 50 Best Vineyards” and closing scheduled for the afternoon.

Around 35 Italian wineries selected by Gorelli MW are featured during the event, and between 100 and 150 highly profiled buyers and operators are expected to attend. Producers who are members of the consortium “The Wines of Piedmont” will have facilitated access, with seven wineries under 45 participating on subsidized terms.

To recap:

• Where: Parker’s Grand Hotel, Naples
• When: Monday, November 17 – Wednesday, November 19, 2025
• Who organizes: Wines of Piedmont in collaboration with Allumeuse and Gorelli MW

👉 For more information: https://www.ivinidelpiemonte.com/eventi/be-come-napoli-2025/