Monforte d’Alba – The Great Terroirs of Barolo 2026

The Great Terroirs of Barolo 2026: In Monforte d’Alba, an entire weekend of tastings signed Go Wine dedicated to Barolo

I Grandi Terroir del Barolo, the initiative conceived by Go Wine and now in its seventeenth edition, is back, scheduled for Saturday, March 28 and Sunday, March 29, 2026 in Monforte d’Alba, one of the most important centers of the Barolo Langa.

Venue for the event will once again be the elegant halls of Palazzo Martinengo – Moda Venue (Via Cavour, 10), in the town’s historic center.

The event confirms and strengthens its distinctive character: an opportunity for in-depth study of Barolo and its terroir, with the Additional Geographical Mentions (A.G.M.) at the center, to tell – through tasting – the different souls of the appellation.

An itinerary that enhances wineries that produce Barolo in multiple labels, expressions of different crus, sites and parts of the territory, exalting the soul and peculiarities of Nebbiolo and interpreting diversity as a richness that invites a deeper understanding of the greatness of this wine.

A focused event between tasting and territory

The 2026 edition will serve as a kind of preview of the new vintage in the territory, maintaining a proven formula that has seen growing participation and interest in recent editions.

A focused and, in its own way, exclusive event that will:

• Communicate the peculiarities of different cru
• Make tasters and audiences think about the importance of the land-territory factor
• Valuing direct encounters with producers
• invite experts and wine enthusiasts to experience a weekend in Langa, including tastings, winery visits and discovering the area.

The Consorzio Vino Nobile di Montepulciano special guest at the event

The Consorzio del Vino Nobile di Montepulciano will be the special guest of I Grandi Terroir del Barolo, with an in-depth look at the recently established Pievi project.

The historical study of the geology and geography of the area has led to the identification of 12 zones, defined in the product specification as UGA(Additional Geographical Units), the same prefixed on the label with the mention “Pieve.”

A theme that will naturally dialogue with the Additional Geographical Mentions of Barolo: in Montepulciano, too, the narrative of wine passes through an increasingly precise reading of the different identities of the territory.

A selection of representative wines from the different Pievi will be offered during the event, offering the public an interesting comparison between two great Italian appellations united by the desire to focus on the territory as a distinctive element.

The program

• Where: Palazzo Martinengo – Moda Venue
  Sala dei Grifoni
  Via Cavour, 10 – Monforte d’Alba (CN)
• Saturday, March 28, 2026 – Tasting booth from 11 a.m. to 6 p.m., divided into two shifts
  • first round: 11 a.m. – 2:30 p.m.
  • second shift: 2:30 p.m. – 6:00 p.m.
• Sunday, March 29, 2026 – Tasting booth from 11 a.m. to 6 p.m., divided into two shifts
  • first round: 11 a.m. – 2:30 p.m.
  • second shift: 2:30 p.m. – 6:00 p.m.

• In-depth masterclasses, including on earlier vintages
• A Master’s Degree on Barolo (Saturday, March 28), with lectures, thematic tours and tastings
• Winery tours and proposals to stay in the area
• Food and wine pairings in area restaurants

This edition will also see the experimental introduction of a small “I Grandi Terroir del Barolo” shop, which will allow the public to purchase a selection of Barolo tasted during the event.

The Masterclasses

Four master classes entitled: “Comparing Terroirs: Barolo and Vino Nobile di Montepulciano, Geographical Mentions, Subareas and Territory.”

They will be conducted by journalist Gianni Fabrizio, editor of Gambero Rosso’s Wines of Italy guide.

These are tasting trails comparing Barolo and Vino Nobile di Montepulciano.

Each tasting will feature 4 Barolo and 4 Vino Nobile di Montepulciano, with labels varying on each date.

Calendar and schedule:

• Saturday, March 28
  • 2:30 p.m.
  • 5 p.m.
• Sunday, March 29
  • 11 a.m.
  • 3:30 p.m.

Masterclasses are held by reservation only. To book your participation in the masterclassgo to the dedicated page

The Barolo Master’s Degree – Saturday, March 28

On Saturday, March 28, the Barolo Master’s program is scheduled: a day in which you can deepen your field knowledge of this wine between lectures, tours of the production area and tastings.

Details and the day’s itinerary will be provided in the coming days.

Those interested can confirm pre-accession by writing to the email stampa.eventi@gowinet.it

How to participate

Tasting at the tasting booth will be conducted in shifts and with reservations required to ensure the best visiting and tasting experience.

Online presale tickets – Reductions for those who book online

Free admission for those who join Go Wine