Friuli DOC 2026

Friuli DOC 2026 returns to Udine from September 10 to 13, featuring four days dedicated to wine, gastronomy, local products, culture, and Friulian hospitality.

The event

Friuli DOC 2026 returns to the heart of Udine from September 10 to 13 for the 32nd edition of the event that, for over thirty years, has brought the flavors, wines, and traditions of Friuli-Venezia Giulia to the city center. The event brings together the region’s wine production with its culinary and artisanal specialties, transforming the streets and squares of the historic center into a vast space dedicated to discovery and conviviality.

The 2026 edition also marks a new direction in the event’s communication strategy, summed up by the slogan “The city comes alive with flavor.” The new graphic design, created by artist Luca Font, features the sun from Udine’s Clock Tower as its central element, transforming it into a symbol of the energy, connection, and conviviality that define Friuli DOC. The City has chosen to refresh the event’s image while maintaining its connection to its history and the event’s historic logo.

Friuli DOC offers an opportunity to discover the region’s food and wine heritage through wines, local products, cuisine, and crafts, as well as to experience Udine and its historic center. From the areas at the foot of the castle all the way to Via Mercatovecchio, Piazza XX Settembre, and Via Vittorio Veneto, the city becomes the stage for an event that celebrates the local area, traditions, and community.

The program

The 2026 program includes tastings, meetings, culinary activities, cultural events, and activities dedicated to sports and leisure. Among the initiatives already confirmed is the “Bruno Pizzul” Sports Village, which will be set up in Piazza Primo Maggio on September 11, 12, and 13, with the goal of promoting local sports activities.

The event will also involve various local entities, featuring activities dedicated to food and wine culture, agri-food production, and artisan crafts. The official website lists a program spread across different areas of the historic center, with tastings and events organized by associations, consortia, and regional organizations.

Among the events already announced are, for example, tastings featuring wines from the Colli Orientali region, Montasio cheese, traditional Friulian products, craft beer, and amari, as well as cooking demonstrations and workshops. The program also includes activities for families and children, as well as cultural initiatives focused on the Friulian language and traditions.

Useful information

When: Thursday, September 10, through Sunday, September 13, 2026.

Where: Udine, in the historic center and along the city’s main streets and squares.

What to expect: wines from Friuli-Venezia Giulia, regional gourmet and agricultural products, crafts, tastings, cooking demonstrations, talks, cultural activities, music, and leisure activities.

Access: The event takes place in the city center; for individual tastings, workshops, and activities, different booking or payment procedures may apply, as indicated in the specific program.

Organizer: City of Udine – Tourism and Major Events Division.

Official website: Friuli DOC

Information: Friuli DOC Organizing Office, tel. 0432 1272275, turismo@comune.udine.it.