Florence – PrimAnteprima 2026

PrimAnteprima 2026: Feb. 13 in Florence kicks off the “Previews of Tuscany” week

It will be Friday, February 13, 2026 , in Florence for PrimAnteprima 2026 . The event officially opens Tuscany’s Preview Week, the great moment of presentation of the new vintages of the main regional appellations.

The Week of the Previews will take place from February 13 to 20, 2026, confirming itself as one of the most relevant events in the Italian and international wine calendar. Promoted by the Region of Tuscany in collaboration with the Consorzi di tutela.

As per tradition, PrimAnteprima represents the institutional prologue of the entire event: an opportunity for meeting and discussion dedicated to the national and international wine press, with more than 200 journalists from all over the world, called upon to recount the Tuscany of wine in the following days, crossing territories, appellations and production styles.

The Florentine event, scheduled for the morning of Feb. 13, will be a time for the Region of Tuscany to present visions, strategies and prospects for the future of regional viticulture. At the center of the story, as every year, not only the new vintages, but also market trends, export trends, investments in sustainability, innovation and international promotion. A necessary framework in a complex phase for the wine sector, marked by new economic and commercial challenges, which make the role of the Previews as a global showcase for Tuscan wine even more strategic.

After PrimAnteprima, the week will get into full swing with a busy schedule of events in the territories:

• February 16 and 17 at Stazione Leopolda Chianti Classico Collection
• Feb. 18 at Palazzo degli Affari Preview of L’Altra Toscana
• Feb. 19 at Fortezza da Basso Chianti Lovers & Rosso Morellino
• February 20 in Valdarno Valdarno Above Day
• February 22 and 23 in Montepulciano Preview of Vino Nobile di Montepulciano

PrimAnteprima 2026 thus confirms itself as the symbolic and strategic starting point of a week that is not just a tasting event, but a true choral tale of wine Tuscany, the work of its producers and the identity strength of its appellations.

👉 Detailed program and accreditation information is available on the official portal:
www.anteprimetoscane.it