Asti – Douja d’Or 2026

Douja d’Or 2026:From September 11 to 20, one of the historic events on the Piedmont wine scenereturnsto Asti

The Event

Douja d’Or was founded in 1967 and is closely tied to the wine and culinary traditions of the city and the Monferrato region.

The name of the event derives from the “douja,” an ancient terracotta jug used to store and serve wine, which has become the symbol of the event over time. The Douja d’Or brings a program to downtown Asti that highlights Piedmontese wine, pairing it with gastronomy, culture, music, and the exploration of the region.

The 2026 edition will take place over ten days, with events held in squares, buildings, and other venues throughout the city center. The heart of the event is Piazza San Secondo, where the Salotto del Vino offers a tasting journey through some of the wine appellations that have made Piedmont famous around the world.

In addition to wine, the Douja d’Or offers a varied program of guided tastings, masterclasses, cooking demonstrations, talks, music, and events dedicated to food and wine culture, involving protection consortia, industry associations, sommeliers, producers, and local organizations.

The Wine Lounge

It is one of the event’s main highlights. Throughout the duration of Douja, in Piazza San Secondo, visitors can taste a selection of wines guided by sommeliers on a journey through Piedmont’s wine regions.

The Salotto is open at various times throughout the day and serves as the central venue for discovering and comparing the different expressions of the region’s wine heritage.

Tastings, Master Classes, and Food Pairings

The 2026 program features numerous in-depth events dedicated to Piedmontese wines and their potential food pairings.

Topics covered include Alta Langa, Barbera d’Asti, Canelli, Brachetto d’Acqui, Vermouth Torino, Langhe Nebbiolo, Barolo, Albugnano, Gavi, and Timorasso, along with iconic products of Piedmontese and Italian cuisine.

Of particular interest is the “Osti e Narranti” format, which combines guided tastings of DOP products and local specialties. Among the pairings offered in 2026 are Roccaverano, Prosciutto Crudo di Cuneo, Gorgonzola, Castelmagno, and Piedmontese cured meats.

There are also plenty of events dedicated to mixology, grappa, and vermouth, featuring masterclasses such as “L’Ora del Vermouth ” and “Cocktail in Rosso”: Barbera d’Asti takes on a new form—and more.

Wine and Gastronomy

The relationship between wine and cuisine is one of the central themes of Douja d’Or 2026.

The program features cooking demonstrations and tastings with pairings ranging from great Piedmontese wines to regional culinary specialties. Highlights include Piedmont-style mixed fried seafood, the traditional Piedmontese boiled meat platter, chocolate paired with grappa, and cheese-tasting tours.

The event also looks beyond regional borders, featuring events dedicated to wines from other parts of Italy and, in 2026, to an international region such as Tokaj in Hungary, which will be showcased in a masterclass dedicated to the region’s UNESCO heritage.

Asti and Monferrato Take Center Stage

The Douja d’Or is not just a wine festival, but an opportunity to experience Asti and Monferrato through wine and cuisine.

In fact, the program also includes the “Aperitours”—guided tours through the city’s streets, squares, and monuments accompanied by wine tastings—as well as initiatives that highlight the local area and its culture.

The event therefore appeals not only to wine enthusiasts but also to those who wish to explore the city and the cultural, culinary, and wine heritage of the Asti region.

The Cultural and Musical Aspect

The wine-tasting component is complemented by an entertainment program featuring live music and DJ sets, including the “Calici & Note” events organized by the MOS Foundation.

This approach helps make Douja a multifaceted event that seamlessly combines wine tasting and socializing, in-depth exploration, and entertainment.

The Douja d’Or is therefore a particularly interesting event for those who want to learn about Piedmontese wine through its appellations, its consortia, and its iconic products, but also for those who wish to experience Asti during a time when the city is bustling with events.

For ten days, Asti becomes a showcase for Piedmont’s wine and culinary heritage, with wine as the central theme and the Monferrato region as a destination to explore and savor.

Information Summary:

• When: September 11–20, 2026
• Where: Asti
  
• Official website: https://www.doujador.it

A detailed program is available on the official website