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Cantine Aperte 2025
May 24 - May 25
Cantine Aperte returns on the last weekend of May with an edition that focuses everything onhospitality innovation and new wine tourism trends.
For this year, Cantine Aperte will be a showcase of new Italian wine tourism innovations. May 24 and 25 will be an opportunity to offer wine tourists a unique experience, presenting new proposals for the tourist season.
The goal: to make the event the great showcase of the most innovative and diverse wine tourism experiences, the new experiences designed by MTV member wineries that will then be offered throughout the year.
Focus 2025: slower, more attentive tourism, with customized proposals made to suit the visitor’s needs.
Opportunities for wineries: promote new and competitive experiences, the result of a focused study on diversification of supply.
Cantine Aperte aims to be a unique opportunity to showcase the best of MTV wineries’ hospitality and offer the public increasingly engaging experiences that appeal to the wineries’ chosen target audience (wine experts, nature lovers, families, the curious who want to get closer to the world of wine etc).
Indeed, the survey conducted by CESEO – Centro Studi Enoturistico e Oleoturistico of LUMSA University confirms that today’s wine tourists are looking for more than just wine tasting. MTV wineries are responding with increasingly rich proposals:
- Landscape and culture – Immersive trails among vineyards and local history (33% of wineries organize picnics in the vineyard, 30% vineyard walks)
- Typical Gastronomy – Authentic pairings with local flavors (87%)
- Relaxation and fun – Tailored experiences for every type of visitor
On Saturday, May 24 and Sunday, May 25 (choice of one or both dates) throughout Italy, a unique event dedicated to families, young people, the curious wine tourist or those looking for authentic and tailored experiences, and the nature lover.
All details about participating wineries and proposed experiences are on the official website of the MTV – Movimento Turismo del Vino . Reservations are required.