Riva del Garda – FINE WineTourism Marketplace Italy 2026

FINE WineTourism Marketplace Italy 2026: The B2B marketplace dedicated to wine tourism returns to Riva del Garda on October 27 and 28

Wine as a Destination

On October 27 and 28, 2026, the Riva del Garda Exhibition Center will host the second Italian edition of FINE WineTourism Marketplace Italy, a B2B event dedicated exclusively to wine tourism.

Born out of a collaboration between Riva del Garda Fierecongressi and Feria de Valladolid, the event brings together wineries, regions, consortia, wine routes, and wine tourism destinations with tour operators, travel agencies, DMCs, and international buyers. The goal is to facilitate direct interaction between supply and demand and to develop new business opportunities in the wine tourism sector.

A marketplace for wine tourism

FINE Italy is therefore not simply an event dedicated to wine tasting, but a trade show built around networking among industry professionals. Wine is presented as part of a broader tourism offering that includes regions, experiences, itineraries, and hospitality services.

The event will feature exhibition areas, B2B meetings organized through a matching system, conferences, and training sessions, as well as fam trips for buyers to experience the destinations and exhibitors’ offerings firsthand.

Italian and International Wineries and Destinations

The 2026 edition will bring together participants from various regions of Italy and Europe. Participation has already been confirmed from Emilia-Romagna, Piedmont, Puglia, Sardinia, Sicily, Trentino-Alto Adige, and Veneto, along with international participants. The lineup includes both individual wineries and regional groups, consortia, and wine tourism destinations.

The international dimension is one of the central elements of the format: the goal is to connect the Italian wine tourism sector with foreign markets and operators through professional meetings based on mutual compatibility between exhibitors and buyers.

Business Matching and Training

One of the hallmarks of FINE Italy is its business matching system, designed to focus meetings between industry professionals on potentially interested contacts and turn participation in the event into concrete opportunities for business development.

In addition to the B2B meetings, the event will feature BE FINE, a conference program dedicated to the evolution of wine tourism and the sector’s key trends, with the participation of international speakers and professionals.

The 2025 edition, the first Italian iteration of the format, featured 76 exhibitors, 74 hosted buyers from 24 countries, 63 trade visitors, and 1,440 B2B meetings. The organization is using these figures as a benchmark for the second edition; naturally, they do not represent a final tally for 2026.

An event for industry professionals

FINE Italy is designed for professionals in the tourism and wine tourism sectors. The target audience includes tour operators, travel agencies, destination management companies, tourism professionals, and buyers, while the Hosted Buyer program features a selection of participants and a personalized B2B meeting schedule.

This event is thus part of the wine tourism sector, which is increasingly linking wine production, the local area, and hospitality, transforming wineries and wine-growing regions into true tourist destinations.

Information

Dates: October 27–28, 2026
Hours: 9:00 a.m.–6:30 p.m.
Location: Exhibition Center, Via Baltera 20, Riva del Garda (TN)
Type: B2B marketplace dedicated to wine tourism
Organized by: Riva del Garda Fierecongressi and Feria de Valladolid
Official website: fine-italy.com