World Wine Tourism Day

World Wine Tourism Day returns on November 8. The National Association of Wine Cities, which includes over 500 municipalities with a wine-growing tradition, is at the forefront of organizing and promoting a wide range of initiatives.

World Wine Tourism Day is an international event organized by RECEVIN —the European Network of Wine Cities, in collaboration with the Wine Cities Associations of member countries—which each year brings together hundreds of European and global wine-producing regions in a single grand celebration dedicated to wine culture, the landscape, and the communities that preserve it. The event traditionally takes place on the second Sunday of November, coinciding with the Feast of St. Martin, and involves cities, municipalities, wineries, associations, and industry professionals through a rich calendar of widespread initiatives.

Città del Vino promotes and coordinates these activities throughout Italy. There are many options: guided tours of wineries, tastings, walks through vineyards, excursions, farmers’ markets, conferences, workshops, cultural events, performances, exhibitions, food and wine experiences… In short, all those activities that help promote wine as an expression of the local territory, history, and traditions. A detailed and constantly updated list is available on the dedicated page of the Association’s website.

For Angelo Radica, president of Città del Vino and current president of RECEVIN, this is “a highly significant event, which also serves as a way to help give momentum to a sector—wine tourism—in which the industry can and must place ever greater faith, including through the necessary support. The potential for growth, especially in our country, is truly significant. We have long been committed to working to ensure this is recognized and that wine tourism is pursued with conviction at all levels. The 2026 anniversary is also particularly meaningful to us, as Italy currently holds the RECEVIN presidency. For us, this is an additional source of motivation.” Stefania Pianigiani, coordinator of World Wine Tourism Day for Città del Vino, highlights “the strong response from our network of municipalities to the invitation to participate and organize. It is a sign of dynamism, unequivocal evidence of vision and openness.”