Glasses at the Museum

Goblets at the Museum, the wine market fair at the Textile Museum: when wine becomes culture in Busto Arsizio

In Busto Arsizio, wine is back in the spotlight with Calici al Museo, an event that combines selected tastings and cultural discovery within a unique setting: the Textile Museum. An event designed for those who love to explore the area through its flavors, immersed in an atmosphere that enhances both local history and Italian wine excellence.

The initiative was created with a clear goal: to transform an evening of wine tasting into an experiential journey. Among tasting counters curated by producers and artisan wineries, participants have the opportunity to meet directly with those who create the wine, listen to stories of vineyards, vintages and production choices, and let themselves be guided on a journey that goes beyond mere tasting. Calici al Museo thus becomes a bridge between territory, culture and conviviality.

The selection of labels is designed to embrace different areas of Italy, from the best-known realities to small emerging wineries. The audience can explore fresh and vertical whites, structured or immediately drinkable reds, elegant rosés, to some more refined proposals, such as classic methods from small maisons and wines from recovered indigenous grapes. The added value of the format lies precisely in the opportunity to compare styles, narratives and winemaking interpretations in an open and informal setting.

To enrich the experience, there are also moments dedicated to the discovery of the Textile Museum, which opens its halls offering visitors a glimpse into the industrial history of Busto Arsizio. This is a way to remember how deeply culture and territory are intertwined: just as the museum preserves the memory of the city’s manufacturing past, wine tells the story of the identity and work of its land of origin.

Calici al Museo is therefore more than a tasting: it is an invitation to slow down, observe, listen and savor. In addition to these extraordinary offerings, you will also find a la carte dishes, from the simplest to the most refined creations, to make this a truly unforgettable experience.

Useful information:

• When: December 6, 2025 (11 a.m.-2 p.m.) and December 7, 2025 (11 a.m.-7 p.m.)
• Where: the Busto Arsizio Textile Museum, fully covered and heated location
• Producers present: More than 35 selected producers from all over Italy, hundreds of labels for free tasting
• Pairing: Gourmet tasting menu signed by a great chef
• Tickets: on sale in advance online
• Official website: Glasses at the Museum