Rome – Bererosa 2026

Bererosa 2026: The summer event dedicated to rosé wines, organized by Cucina & Vini, returns to the heart of ancient Rome

120 labels for the fifteenth edition of the event, which focuses on cultural, mindful, and light-hearted enjoyment. Pink drinks remain the favorite among Gen Z. There’s also plenty of fun to be had, from hot-air balloon rides to relaxing on the cloud-shaped swing.

The 15th edition of Bererosa—the summer event dedicated to the finest Italian rosés, conceived by the food and wine magazine *Cucina & Vini*—returns this year to the picturesque grounds of Villa Appia Antica. Amid centuries-old trees and the ruins of ancient Rome, the event will celebrate the finest expressions of Italian rosé wines—both still and sparkling—with a tasting journey that takes visitors on a tour of the Italian peninsula. From Lombardy to Veneto, passing through Lazio and Abruzzo all the way to Puglia, eleven regions will be represented. From 5:00 p.m. to 11:00 p.m. on Thursday, July 2, they will welcome wine enthusiasts, appealing not only to seasoned consumers but also to younger audiences.

Rosé Wine in Italy

“For fifteen years, we’ve been engaging with a truly large audience, and we’ve seen a gradual increase in the number of young people under thirty—the so-called Gen Z,” says Francesco D’Agostino, editor-in-chief of *Cucina & Vini* -. Interest in rosé wine cuts across all demographics, and its consumption worldwide is declining at a slower rate than that of wine in general, essentially capturing market share that was once the exclusive domain of red wine. Several major wine regions are aware of this trend and are introducing rosé into the production regulations of historically red wine regions, foremost among them the Chianti DOCG.

Furthermore, in Italy, the world of still rosé wines does not experience the kind of value appreciation beyond production costs that is typical in France; it remains within a “comfort zone,” a feature that young people appreciate, as explained by a recent ISWR study. The research also confirms that young people drink primarily to foster social interactions; it is rare for a member of the younger generation to enjoy a glass of wine alone. And they do so with a greater awareness of how to approach the glass—another characteristic that highlights a significant difference from previous generations. In short, Bererosa, with its natural inclination toward lighthearted sharing, is perfectly suited to the drinking habits of this consumer segment.”

Bererosa2026 isn’t just about large wine glasses!

The iconic Roman summer event dedicated to rosé wines—featuring the tried-and-true “walk-around tasting” format—joins forces with the excellence and artisanal flavor of Salumi Sei Colli, a historic brand from Brescia, which will serve as the event’s official sponsor. The brand will highlight the culinary offerings with a dedicated tasting and sales area, where visitors can sample top-quality products, including aged prosciutto. Alongside Salumi Sei Colli, Sfornaio will also be there with its freshly made white pizza, ready to be topped with cured meats and vegetarian options! Also on the food front, don’t miss the fried delicacies from La Bottega dell’Oliva Ascolana, Vitavigor breadsticks , and a dedicated area featuring extra virgin olive oils selected by Olives Road.

A major highlight of this year’s Bererosa 2026 will be the entertainment area curated by Cosmic Crisp® —the apple with “Heavenly Pleasure”! The Cosmic Crisp® team will showcase the excellence of this product through food pairings and an all-new drink menu, organizing hot-air balloon rides where the public can enjoy a safe flight, as well as a fantastic cloud-shaped swing where visitors can relax between glasses of wine.

All the details

When: Thursday, July 2, 2026, 5:00 p.m. – 11:00 p.m.
Where: Villa Appia Antica – Via Pompeo Licinio, 87 – Rome
Format: Walk-around tasting with food and drink samples
For more information and reservations: on the event’s official website

Online Ticket Office Available at
. Tickets are also available on-site on the day of the event.

Info: bererosa@cucinaevini.it; 0698872584