Barbara Ferro is the new managing director of Veronafiere. She was unanimously appointed today by the Verona-based exhibition company’s board of directors at its first meeting following the renewal of its membership.
The managing director has been given strategic mandates that include the development and management of extraordinary transactions, such as mergers, acquisitions, joint ventures, and divestitures, instrumental to the consolidation and growth of the Group. Responsibilities also include overseeing the governance of subsidiaries. The objective is to ensure consistency with industrial guidelines and the principles of transparency, cost-effectiveness and effectiveness. Special attention is paid to the ESG area. The task is to define and monitor the Group’s sustainability policies and integrate them into decision-making processes. Ensuring the preparation of the sustainability report, in line with current regulations and market best practices.
The delegations are part of a context of full collaboration, confrontation and sharing.
Barbara Ferro’s comment
“I am very grateful for the trust that the Shareholders and the members of the Veronafiere Board of Directors have placed in me, providing me with the opportunity to contribute to the development of a strategic reality on the national scene and, first and foremost, in my city, ” says Barbara Ferro, Veronafiere ‘s new managing director. ” The ability of an exhibition operator to create value is measured not only by its profitability, but above all by the positive impact generated on those whom, with the vocabulary of sustainability, we would define as ‘stakeholders. Starting with the exhibiting companies, visitors, suppliers, collaborators, citizens and all economic, social and cultural players in the area. That is why I take on this task with great passion and motivation. The physical and demographic geographies of the world, the economic and financial geometries of which we have come to know the rules are changing faster than we had perhaps thought, sometimes generating bewilderment and a sense of helplessness. I believe that in this context, the fair as a place where people meet, get to know each other, exchange views and shake hands summarizes a central role, to face complex scenarios without fear. At the same time, it is important to identify unconventional responses and new opportunities. I am confident that the team that has been formed, heterogeneous in terms of skills and experience, will be able to embark on this path of innovation.”
Who is Barbara Ferro
Barbara Ferro, born in Verona in 1967, after graduating from Padua University with a degree in Statistics and Economics. She began her professional career in the world of technology and digital communications at Olivetti and Telecom Italia. She then develops experience as a manager in the finance sector. First as a consultant in Ernst & Young. Then in Cattolica Assicurazioni as manager in charge of Planning & Control and Group Organization. Since 2004 he has been dedicated to strategic financial consulting to SMEs in the Veneto region. Spanning different production sectors. In 2015, he became CFO of So.Ge.Si. Spa, a service company for the health sector with seven hundred employees. She is then appointed general manager in 2018. From the following year and until 2024, as general manager of VdV srl-Vento di Venezia Marina Resort. She is in charge of the sustainable urban regeneration project and environmental and cultural redevelopment of Certosa Island in Venice. In 2024, she also teaches as an adjunct professor for the master’s course in “Strategic Management of Tourism and Cultural Enterprises” at the University of Verona. Since 2025, she has been supporting as ESG advisory to companies in the design and development of sustainability strategy and reporting.
A comment from the president of Veronafiere
“The appointment of Barbara Ferro as managing director,” comments Federico Bricolo, president of Veronafiere. represents an added value to the Veronafiere Group’s consolidation and development strategy. He brings with him transversal experience, gained in key areas such as technological innovation, process management, finance and sustainability, elements that we believe are central to meeting the challenges of the future. His connection to the Verona area and modern vision of the trade fair function as an engine of economic, cultural and social growth align perfectly with Veronafiere’s mission. Thanks to his expertise and leadership, in synergy with the Shareholders and the new Board of Directors, we will move to further strengthen our international role, while enhancing all the stakeholders and production chains of excellence that we promote.”
The new board of directors
The new Board of Directors, in addition to Chairman Federico Bricolo, consists of vice chairmen: Romano Artoni, manager with long experience in the financial sector. Marina Montedoro, director of Coldiretti Veneto;. Désirée Zucchi, entrepreneur in the cultural sector and business trainer. Silvia Nicolis, president of the Nicolis Museum. Alfonso Sonato, certified public accountant and auditor with positions in public and private entities.
Source: corporate and product media area Veronafiere
Warmest congratulations to Barbara Ferro from the entire DoctorWine editorial staff.
