Dusseldorf – Prowein
March 16 @ 9:00 - March 18 @ 18:00
From March 16-18, the 30th Prowein International Wine and Spirits Fair takes the stage
From March 16-18, 2025, Düsseldorf will host the 30th edition of ProWein, the international wine and spirits fair. This unique event offers a comprehensive overview of trends and innovations in the industry, attracting visitors and exhibitors from around the world.
ProWein 2025 will also be an opportunity to celebrate the 25th anniversary of Georgia’s participation, known as the cradle of wine production with more than 8,000 years of tradition. In addition, the German Wine Institute (DWI) will present “White Pinot Paradise – Burgundy Wonder Germany, “ focusing on trendy white varieties. The fair also guarantees valuable master classes, tastings and conferences, creating a professional and stimulating environment for business exchanges and new collaborations. With an even more extensive and high-quality conference program, ProWein 2025 promises to be an enriching and innovative experience for all participants.
Among the main attractions of ProWein 2025 are the thematic zones:
ProSpirits
ProSpirits is an exciting new addition for all spirits lovers, a pavilion dedicated to a fascinating journey into the realm of the finest spirits, led by more than 300 exhibitors from more than 45 countries. In the ProSpirits pavilion, visitors can expect not only a variety of spirits , but also the expertise of producers , who will proudly present their exquisite selections.From noble whiskies to aromatic gins and exquisite liqueurs and brandies , the variety is virtually limitless.
Champagne Lounge
In the Champagne Lounge visitors can expect a selection of the world’s best champagnes . In an extraordinary setting , the lounge offers a platform for exchanging experiences with renowned winemakers and the opportunity to discover adventurous producers with their limited champagnes.
Trend Show Same but different
Pioneers, trendsetters, and market leaders in the growing sectors of craft spirits, craft beer, and cider will present themselves primarily to professional visitors from the trendy gastronomy as well as the food retail trade. A home base for trendsetters and all those who want to think outside the box and be inspired.
Organic Wines and Organic World.
Here, visitors can explore a wide range of high-quality organic wines from around the world, produced in harmony with nature and sustainable principles. More than 300 international producers, importers, exporters and relevant associations highlight the growing consumer interest in sustainable, ecological and natural wine options. Eco-friendly packaging also aligns with this philosophy to optimize the entire product life cycle. The shared vision: to reduce the ecological footprint and promote sustainable practices in the wine industry.
Packaging and Design
The wine world is on the threshold of a packaging revolution. In the past, it was obvious that good wine was filled in glass bottles with corks. Today, screw caps are the norm for many wines. A second development, the use of lighter glass bottles, went more or less unnoticed by consumers. Now a whole new trend is emerging: 3- or 5-liter bag-in-boxes, 1.5-liter wine bags (a bag without a box), recyclable aluminum cans, PET bottles, wine from stainless steel kegs in bars, or even paper wine bottles. The range leaves nothing to be desired, or so it seems.
Business Forum
The Business Forum complements the Masterclass Forum. The Business Forum is organized and moderated by U.S. wine expert and award-winning journalist Cathy Huyghe and focuses on a specific topic each day: from the wine consumers of tomorrow to modern wine marketing, such as artificial intelligence and social media, to sustainability.
ProWein Zero – Wines, spirits and soft drinks
The Grand International Wine Award will present an outstanding overview of award-winning wines: About 300 wines from all relevant wine countries of the world can be tasted freely and individually by trade visitors at ProWein. For the first time this year, the Tasting Area will focus on an overview of award-winning wines from organic cultivation.
Useful information:
ProWein 2025 will be held from March 16 to 18, 2025 and will be open daily from 09:00 to 18:00
ProWein is an insider-only event.
For more details and to register, visit the official website https://www.prowein.com/