Rose Rosé 2026
Rose Rosé returns to Rome: 4th Edition lights up the cityMay 11-17, including wine, fashion and art
From May 11 to 17, with highlight events on the 13th and 14th, Via Borgognona is transformed into an experiential pathway with tastings, boutiques and floral installations, with Cerasuolo d’Abruzzo as the absolute protagonist and a program full of novelties designed to win over not only wine lovers but also contemporary lifestyle enthusiasts.
Fourth edition, same soul and new vibes: Rose Rosé returns to Rome to celebrate the month of roses with an experience that conquers the palate and seduces the eye, inviting everyone to be transported into a world where pink becomes emotion, style and storytelling. In May, when the city lights up with light and the gardens are tinged with the first blooms, one of the most original events of the spring season comes to life, capable of renewing itself over time without losing its identity.
The event, promoted by the Matrix Association and MKTG Advisor, continues to successfully narrate an original and recognizable formula, enriched by novelties that enliven the program and ignite the curiosity of an increasingly broad audience: not only wine enthusiasts, but also lovers of fashion, art and immersive experiences.
From May 11 to 17, with highlights on the 13th and 14th, Rose Rosé is preparing to take the city by storm once again with a calendar full of events designed to offer an engaging journey between tastings, shopping experiences, art and lifestyle, in a harmonious and contemporary balance.
At the center of this edition is once again the allure of rosé wine, in its many nuances and declinations, but also a broader idea of the event: an immersive journey that interweaves taste and beauty, tradition and trends.
The exceptional setting will again be Via Borgognona, the beating heart of Altagamma shopping in Rome, with its French-influenced historic architecture and prestigious international boutiques. For the occasion, the street will be transformed into a unique sensory itinerary, dressing itself in pink and roses thanks to the set-up signed by Flover, a Neapolitan company specializing in fashion and design. Their scenic wall planters will create a poetic and refined ambience, enhancing the beauty of roses and recalling the delicate tones of rosé wines in the glass.
About 12 boutiques are involved along the street, each of which will host individual wineries of the Consorzio Tutela Vini d’Abruzzo, the initiative’s exclusive wine partner. The exceptional protagonist will be Cerasuolo d’Abruzzo – the first Italian appellation dedicated exclusively to rosé wines, born in 2010, which is now experiencing a golden moment – which will accompany guests on a tasting path among freshness, fruity aromas and versatility.
The experiences will be divided between widespread tastings in the boutiques on May 14 and an invitation-only wine tasting in the halls of the prestigious St. Regis Rome on May 13, Throughout the itinerary, qualified sommeliers will guide participants on a sensory journey filled with curiosities, stories and pairings.
Once again this year, there will be no shortage of space dedicated to art: contemporary artist Elisabetta (Betta) Serena di Lapigio will exhibit her works at the St. Regis Rome, adding an additional layer of dialogue between aesthetics and perception, at the Sala del Cinghiale in the Nino dal 1934 restaurant and in some of the participating boutiques. Adding to the vibrancy of the experience, a collaboration continues with fashion illustrator Aldo Sacchetti, who will create live portraits of guests through the sketch technique inside selected boutiques.
Rose Rosé thus confirms itself to be much more than a wine event: it is a choral tale made of taste, beauty and lifestyle, capable of transforming the city into a diffuse stage where every detail contributes to creating an elegant, engaging atmosphere that is always in step with the times.
The event is sponsored by the Lazio Region, the Municipality of Rome and Confcommercio imprese per l’Italia, with the media partnership of RCS Corriere della Sera and the support of partners such as Avis Drive, Valverde, Matrix, Montenapoleone District and Flover.
Full details of the initiative can be found on the official page