The talk “Oenotourism and artificial intelligence, for a new fruition of the territory” brought together Consorzio Sicilia Doc, Assovini Sicilia and Treccani Accademia. Topic the new frontiers of wine tourism, a key driver for the growth of Sicilian wineries.
Oenotourism, the value and quality of the certified Doc product, the contribution of artificial intelligence in the wine world. It is a united and strategic Sicily that is the protagonist of the talk “Oenotourism and artificial intelligence, for a new fruition of the territory,” moderated by the deputy director of the Corriere della Sera., Luciano Ferraro.
According to the report edited by the University of Messina and addressed to Assovini Sicilia companies, 84.8 percent of businesses have already implemented wine tourism services, the tastings are the most popular service, offered by 93.5 percent of wineries while the combination of wine and culture is growing, with 46 percent of companies promoting concerts and cultural events in the vineyard and winery. Finally, for 54.3% of member companies, the goal is to create a memorable experience for the customer.
The word from Mariangela Cambria
About the value of wine tourism spoke Mariangela Cambria, president of Assovini Sicilia, emphasizing how “today wine tourism is a driver for the Sicilian economy and wine production, thanks to the diversification and variety of the accommodation and cultural offer of wine tourism, and also thanks to a synergy with the territory. Sicilian wine tourism – continued President Cambria – is an expression not only of a new cultural proposal but of a territory that is told through wine, a unique storytelling tool. Wine tourism as a wine experience combines different elements-from production to tasting-and is a spokesman for a new way of telling the story of the wine world through interaction with art, gastronomy, landscape and culture “.
Rossella Calabrese, Treccani Academy
In the context of increasing digital transformation in the wine industry, Treccani Academy offers training paths to meet the challenges of innovation and land development. Underlining this, the following spoke. Scarlett Calabrese, Delegate Councilor of the Treccani Training School: “Today, more than ever, the wine and wine tourism sector needs vision, updated skills and innovative tools. The training represents the key lever to accompany change, enhance human capital and translate tradition into the future. L’artificial intelligence, if well understood and adopted, can enhance the narrative of territories, improve the visitor experience and optimize the production and decision-making processes of wine companies. As Treccani Accademia we focus on training that empowers people to govern technological transformations with awareness, creativity and responsibility “.
Antonio Rallo’s speech
The speech by. Antonio Rallo, President of the Consorzio di Tutela Vini Doc Sicilia (Consortium for the Protection of Sicily DOC Wines), instead shifted the focus to the value of production, emphasizing the role of Protected Designations of Origin and in particular, of Sicily DOC for the Sicilian territory. “The certified supply chain is not only a mark of quality, but an engine of economic development that involves producers, distributors and operators in the sector, creating value and employment“.
“The designations of origin – continued Rallo. – not only protect our wine-growing heritage, but also enhance and protect local economies, supporting, also thanks to the wine tourism, the growth of communities linked to viticulture through the enhancement of the work of farms, the strengthening of the production chain and the creation of new opportunities for younger generations. The joint work of the Consorzio di Tutela Vini Doc Sicilia and entities such as Assovini Sicilia has been fundamental to promote our territorial identity and ensure a solid and sustainable future for Sicilian wine, a strategic asset for Made in Italy and for our viticulture“.
