From the Alps to the islands, participation by large numbers from all regions. Cantine Aperte, Italy’s biggest wine tourism phenomenon, kicked off the season with a weekend of tastings, excitement and encounters across the Peninsula.
The 32nd edition of Italy’s most beloved wine tourism event closed exceeding expectations. Open Cellars 2024 kicked off the beautiful wine tourism season by recording largest-ever number of wineries involved and a truly amazing flow of visitors. On Saturday, May 25 and Sunday, May 26, the nearly 600 wineries participating in the event met with the large community of wine lovers who are increasingly curious about the best wines of the Peninsula starting with the territory.
Wine culture and moderate drinking
This is precisely the quid plus that, once again this year, has enshrined the success of the cult event on wine tourism in Italy. Cantine Aperte 2024 celebrated Italian wine culture and moderate drinking, without neglecting healthy fun: these were the basic pillars of all the activities organized by the wineries in each region and, more generally, the common thread of all MTV-branded events.
It was a weekend that provided tastings and memorable moments and highlighted the ongoing commitment of Italian wineries to combine a passion for hospitality with education on conscious consumption and the pleasure of tasting. A calendar of activities that involved adults and young enthusiasts alike by highlighting the most appreciated wines and typical products of each region through direct dialogue with producers, who were able to convey all their background and love for wine through the story of the territory and the history of their winery.
Large numbers in all regions
A large participation in numbers and by involvement from all regions. Whether it be in the mountains, among the hills and villages to the coast, every wine territory in the Boot was made the most of thanks to the extraordinary participation, both in terms of numbers and the variety of initiatives planned, of the Movimento Turismo del Vino producers.
Tastings of great wines and vintages were complemented by numerous workshops that provided an opportunity to learn about and appreciate more traditional territorial productions. Among the MTV wineries are those who have emphasized the nature-based initiatives, such as biking or horseback riding excursions immersed in nature, those who gave space to art with pottery, handicraft and painting workshops, those who opted for guided tours of Italy’s most beautiful villages or proposed activities under the banner of relaxation and wellness.
The cult event of wine tourism
A variety of experiences that has established Open Cellars 2024 as the cult wine tourism event capable of satisfying all tastes and suitable for all ages.
“This year we have reached new milestones,” says Nicola D’Auria, President of the Wine Tourism Movement. with record participation testifying to the growing love of wine, wine territories throughout Italy, and the culture and history surrounding it. Our mission, to promote quality wine tourism within each region, received an incredible response, evidenced by the enthusiasm and interaction of thousands of people who took part in the event and the great involvement of our wineries from every corner of the Boot.”
