Future trends lead to low-alcohol consumption. Asti Spumante and Moscato d’Asti, which have always been in line with these trends, will exceed 90 million bottles in 2024.
Positive balance of the production of Asti Spumante and Moscato d’Asti, which at the end of 2024 exceeds 90 million bottles, in line with the previous year’s performance. This was noted by the Protection Consortium, which compiled production and sales data for the world’s most important DOCG in the aromatic wine segment.
Driving the result was Moscato d’Asti, which closed the year with bottled sales of more than 33 million pieces, up in double digits thanks in particular to U.S. and Italian demand and increased consumption in the Far East (Korea and China). Bottled Asti Spumante declined slightly but held up on the export front (-0.8% volumes in the first 9 months of 2024). Shipments to Eastern Europe are on the rise, where Latvia (trending at +5%) and Russia (+49%) account for more than a third of total exports in the period; slightly down in the US (-2%) while the UK is growing by 10%.
“We can consider ourselves satisfied,” said Asti Docg Consortium President Stefano Ricagno, “because despite the uncertainties of the markets, these results show that the consumption trend is increasingly oriented toward low-alcohol products both in Italy and abroad. Moscato d’Asti and Asti Spumante are naturally low alcohol and therefore traditional but modern at the same time, able to intercept new trends such as that of cocktails that we now find in every corner of the world.”
