Daniele Cernilli’s new “collaborator,” an interactive virtual alter ego, was unveiled at the presentation events of The Essential Guide 2026. It will soon be fully operational, marking a new era for wine popularization.
After nearly 15 years of success in stylishly telling the story of Italian wine, we take a decisive step toward digital innovation. We present our Avatar, conceived as a cartoon representation of the director Daniele Cernilli. A project that combines technology and tradition, conceived as a bridge between the real world and the digital world, an increasingly essential sphere for dialoguing with new and future generations.
As anticipated during the presentations of The Essential Guide to Italian Wine 2026, first in Milan and then in Rome and tomorrow in London, the DoctorWine Avatar is an interactive digital figure. Faithful in voice and features to the founder of our wine popularization network.
Our friend was created with Artificial Intelligence and we had fun bringing to life this cute Avatar, who aspires to carve out an important role in virtual wine communication. We are fully in tune with the modes of content fruition already popular in other areas, but absolutely uncommon in the wine industry.
Projected into the future without betraying our roots
The Avatar will bring the expertise and passion of Daniele Cernilli and his team of experts into a new dimension and will enable communication with great simplicity and immediacy in the virtual ecosystem in which we are all immersed on a daily basis.
“The Avatar DoctorWine projects us into the future without betraying our roots,” explains Daniele Cernilli. – I have always believed that rigorous competence and seriousness of disclosure should be combined with an empathetic, direct and contemporary approach. Our Avatar is the natural evolution of this philosophy and I hope it will allow us to continue to reach more and more fans, of every generation, culture and background.”
The interactive DoctorWine Avatar
Once the current development phase is over, the Avatar will officially become operational in the coming months and will be integrated into the
doctorwine.wine. The goal is to make him a fixed and recognizable presence within our network. It will be able to interact with you readers, answer your questions, recommend wines and accompany you in the discovery of Italian wine excellence.
It will be a fun, efficient and always up-to-date presence consistent with the spirit that has always animated and distinguished DoctorWine.
