The Consortia Collio and Friuli Colli Orientali and Ramandolo sign a historic agreement creating a ATI for the joint promotion of Friuli Venezia Giulia’s two wine territories. The goal is to strengthen the international visibility of the two appellations, combining strategies, events and promotional activities to enhance wines and territory. A project that aims to overcome historical divisions and build a system.
Historic agreement between two of Friuli’s most important wine entities. The Collio Consortium and the Friuli Colli Orientali and Ramandolo Consortium have signed an agreement that leads to the creation of an ATI (Temporary Business Association). With the aim of developing common strategies to promote the two wine territories.
The initiative aims to strengthen the presence of Friulian wines in the markets and to enhance two hilly areas that have been a national reference point for the production of quality wines, particularly whites, for decades.
A joint project to enhance the wines of Friuli
The two consortia will continue to pursue their institutional activities, but will also work on shared promotional initiatives. With tastings, meetings and projects designed to raise awareness of the territories and their products more effectively.
The agreement also stems from an awareness of the geological and territorial continuity that binds Collio and Colli Orientali. Territories historically divided by cultural and administrative factors but united by similar environmental and viticultural characteristics.
Statements from the presidents
“The agreement we have signed together with Collio makes me proud as president and allows us to start thinking together and with great strength.” said Filippo Butussi, president of the Friuli Colli Orientali and Ramandolo Consortium. ” We will be able to share ideas and projects and put the strength of our structures into play.
In the same vein is Luca Raccaro, president of the Collio Consortium. “We are neighboring territories with precise identities but with many characteristics in common. This collaboration is an opportunity to make ourselves known with targeted actions and create moments when people can fall in love with our wines and territories.”
The support of the Friuli Venezia Giulia Region
The agreement was also welcomed by regional institutions.
According to Stefano Zannier, regional councillor for Agrifood, Forestry and Fisheries Resources, the collaboration represents “an important step toward forms of territorial cooperation that are increasingly necessary to strengthen the promotion of producers and enhance the territory and its peculiarities.”
A strategic step for the promotion of Friulian wine
With this new alliance, Collio and Colli Orientali aim to build an integrated wine and territory promotion strategy. Enhancing two of Friuli Venezia Giulia’s most representative appellations and strengthening their presence in national and international markets.
