A stronger identity, greater integration with the local area, and a role that complements Prosecco. The Consorzio Vini Colli di Conegliano DOCG presents its strategy for revitalizing the appellation, focusing on tourism, Incroci Manzoni, and the promotion of historic wines in a symbolic year for Conegliano, the Italian City of Wine.
A project to strengthen a niche DOCG designation
The Colli di Conegliano Docgis revitalizing its identity and bringing together institutions, producers, and the local community. This was the message that emerged from the meeting organized by the Consortium at Tenuta Belvedere, where President Isabella Collalto de Croÿ. Who has led the organization since last December—outlined the strategic direction that will guide the appellation in the coming years.
The goal is not to compete with the major Veneto appellations in terms of volume. But to enhance a DOCG that makes its history, hillside production, and territorial identity its main distinctive features.
Working Together to Grow
The key concept is collaboration. “The Colli di Conegliano is a wine appellation that has everything it needs to succeed. But its future depends on our ability to work together”. Said Isabella Collalto de Croÿ. “As a consortium, we want to be an open and inclusive point of reference, capable of involving members, institutions, and the local community in a shared project to promote the region.”
Among those who attended the meeting were Dario Bond, the regional councilor for agriculture; Michele Zanardo, president of the National Wine Committee. Numerous mayors from the wine-growing region; and representatives of the local banking sector. The president of the Veneto Region and the president of the Regional Council also sent messages of support.
Tourism, Incroci Manzoni, and Synergy with Prosecco
The revitalization plan is structured around several specific objectives, Raising awareness of the DOCG designation, promoting the region as an integrated system combining wine and tourism, engaging the younger generations, and strengthening collaboration with neighboring wine regions, starting with Conegliano Valdobbiadene Prosecco Superiore.
Another key focus is the promotion of “Incrocio Manzoni,” a heritage born from the research of Professor Luigi Manzoni. At the Conegliano School of Oenology, which the Consortium intends to strengthen both in terms of regulations and market positioning. Also on the agenda is participation in major industry events, from Vinitaly to the events for Conegliano, Italian City of Wine 2026.
A name that draws on its roots
With 24 member wineries and the “erga omnes” recognition obtained in 2025, the Consortium represents one of the smallest wine appellations in Veneto. But also one of the most distinctive. The Colli di Conegliano region includes white, red, and passito wines that tell the story of the area’s winemaking history prior to the rise of Prosecco. With wines such as Refrontolo Passito, Torchiato di Fregona, and wines made from Incrocio Manzoni, considered among the most original expressions of Venetian winemaking.
