The first part of the Vino Nobile di Montepulciano Preview closes with satisfaction from the organizers. To Mauro Rosati (director of the Qualivita Foundation) the GrifoNobile 2026 Award. Now the focus is all on February 22 and 23, with the days dedicated to operators and enthusiasts.
The focus was led by Tinto, historic voice of Decanter and now among the hosts of Linea Verde. The table was attended by the deputy editor of Corriere della Sera, Luciano Ferraro, who brought a survey from the archives of via Solferino on the presence of Vino Nobile di Montepulciano. On the historic Italian newspaper, the importance of this appellation since the birth of the newspaper itself emerged.
The brand linked to the territory
Journalists Aldo Fiordelli and Giulio Somma, on the other hand, stressed the importance of the brand inextricably linked to the territory. Importance also reiterated by Merano Wine Festival patron Helmut Kocher. From the international guests Christian Eder (Central European market), Michael Godel (Canada) and Isao Miyajima (Japan).
Celebrations for the 400th anniversary of the birth
During the two-day event, celebrations for the 400th anniversary of the birth of scientist and poet Francesco Redi were officially presented . In his dithyramb he had to extol Vino Nobile as of every wine the king. Wine culture in Montepulciano is closely linked to Francesco Redi. Famous seventeenth-century scientist and scholar, author of the famous eulogy to local wine and a central figure in the promotion of modern science. In 2026, on the occasion of the fourth centenary of his birth, Montepulciano will celebrate Redi with a rich program of events. From the Summer Solstice on June 19. To the dedicated conference on Oct. 8, to the exhibition hosted in the Fortezza between March and June 2027.
GrifoNobile 2026 Award
The GrifoNobile 2026 award was presented to Mauro Rosati, director general of the Qualivita Foundation for his work over time in the field of quality agribusiness. In particular in the field of Geographical Indications. In the profile outlined, Rosati’s role in building, in 26 years of activity, an internationally recognized reference is stressed to the press. Through projects and a communication approach capable of innovating the way of telling agriculture and overcoming the traditional distrust of part of the sector towards initiatives of this kind. Among the insights recalled was that of not limiting quality agribusiness to niche products alone. Alongside excellences with a strong appeal but low economic weight, those capable of maintaining high standards by speaking to a wide audience, with widespread distribution and sustainable costs should also be emphasized.
The preview of Vino Nobile
The 32nd edition of theVino Nobile Preview will continue on Sunday, Feb. 22, with the day also open to enthusiasts, AND will close on Monday, Feb. 23. From 10 a.m. to 7 p.m., in addition to the tasting at the producers’ stand, it will be possible to learn about the territory through the many partners who bring to life what is the denomination’s leading event in its territory. Details on how to access the Fortress, as well as the program and list of participating wineries or information on how to stay, can be found on the official portal www.anteprimavinonobile.it. Here the possibility of pre-sale purchase of entrance tickets or accreditation as an operator at the event.
