From Fattoria del Cerro to Monterufoli, wine tourism at the five Cerro Estates evolves into an integrated system: hospitality, catering, events and weddings transform wineries into true destinations.
Wine, from drinking to living
There is a time when a winery stops being just a place of production and becomes something more. It happens when wine is no longer just to be tasted, but becomes the common thread of an experience. This is what is happening to the Cerro Estates, where wine tourism is not an addition, but a definite direction.
Not just tastings
People arriving at an estate today are no longer just looking for a chalice. They look for time, landscape, silence, maybe a table set well and a room with a view of the rows. Cerro Estates has intercepted this need and turned it into a system: tours, tastings, hospitality, catering, events. Everything holds together, without forcing.
Fattoria del Cerro, live Montepulciano
At Fattoria del Cerro this vision is particularly evident. The new winery, now ready, adds a contemporary element to an already strong landscape context. But the real balancing point remains Villa Grazianella: a place to stop, eat, sleep and really understand the area, without rushing.
The (real) charm of vineyard weddings
Then there are weddings. Which are not just a fad, but an interesting sign. More and more couples are choosing the wine cellar not for the scenic effect, but for what represents: nature, authenticity, a certain idea of conviviality. The numbers confirm this: about fifteen events in 2025, with requests already higher for 2026 and more than 150 contacts being negotiated. A sign that the direction is clear.
Work also changes scenery
The same is true for businesses. Le convention are increasingly moving out of hotels, looking for places with an identity. Here they find well-equipped spaces, but above all, a different context, where a meeting can end with a tasting or a dinner built on the territory.
A landscape that really matters
The group’s five estates stretch across Tuscany and Umbria, with 350 hectares of vineyards immersed in larger properties. This is not a detail: it means that what you see is not built, but real. And that makes all the difference today.
Behind the scenes, precise work
All this, however, cannot be improvised. Hosting requires organization, people, skills. Tenute del Cerro chose to invest in it in a structured way, creating a dedicated team. This is where it becomes clear that this is not an experiment, but a strategy.
